So, with Facebook, you have ample opportunities to reach out to your target audience. Through the social media platform, your audience can learn more about the product or service you are offering. Thus, it helps in generating leads.
Facebook comes with many tools and features that can help in driving quality leads. But it’s easier said than done. Your target customers on Facebook are there to socialize, communicate with their family or friends, and find out what’s going on in their loved one’s life. Surely, they will not like an influx of company ads selling them their products or services.
So, you will have to follow effective Facebook lead generation tips. To help you, we have pulled together a few actionable and incredible tips to get leads from Facebook.
1. Reorganize and Redesign Your Facebook Page
Before you jump into applying the advertising strategies, work on your Facebook page’s appearance. Often businesses tend to neglect this. Don’t forget, your Facebook page is the face of your company in the social media sphere. So, its appearance can influence how users interact with your business.
Setting your Facebook page need not be complicated. These are a few things you need to get started.
• A high-quality display picture representing your brand
• An attractive and high-quality cover video or photo
• An updated ‘About Us’ section
• A personalized call-to-action button encourages target customers to take relevant actions, such as signing up for the webinar.
This is only a generalized checklist. So, you might have to customize the elements on the page based on the product or service you are offering.
2. Post Landing Pages Directly on Facebook for Offers
You can generate more leads by sending people directly to the landing page that includes your odder. While doing this, ensure the offer has an attractive image that is pulled into the post on the social media platform. To make sure that Facebook is pulling the right image from the blog post into the Facebook post, you must optimize the image size. Also, don’t forget to add the right open graph tags to the site.
Your target audience should know where you are sending them. If they think they are clicking into a product page and find themselves filling out a form, they can get frustrated and annoyed.
So, use phrases, such as ‘Get a discount here’ or ‘Download your ebook’ to indicate where you are sending your customers.
3. Give a Creative Twist to Your Promotional Posts
Marketers look for means to market and sell on Facebook as it has a large base of followers.
However, users don’t share the same sentiments regarding the advertisements. A study performed by SurveyMonkey showed that 74% of the users think that there are excessive ads. Some also believe that the ads are repetitive, irrelevant, and overwhelming.
But that doesn’t mean, Facebook marketing is a waste of time. You can still benefit by sharing a promotional post on social media. However, you must be creative. So, up your Facebook ad game, make them more appealing. You must use well-designed and high-quality images to attract users.
Here are a few guidelines you can follow when you use images to generate leads on Facebook-
• You must grab the target audience’s attention as they scroll through the Newsfeed. Hence, you should use an attractive illustration and photo.
• Make sure the pictures don’t look pixelated or blurry.
• Check if the copy is concise, clear, and relevant.
• In case you don’t have the resources to create quality images, you can always take the help of some social media marketing experts.
4. Include Links to Landing Pages in the Image Captions
Images and videos are important in your Facebook strategy. Facebook posts containing images have a higher engagement rate in comparison to the ones without images. For transforming these high engagement rates to lead generation, include links to the site in the image description, particularly the display picture and cover video or photo description.
Links can help your audience to know your company better. The description of the display picture or cover photo is the best way to do it. So, whenever people check the cover photo directly, they can see the link.
5. Use Facebook Live to Talk to Target Customers About the Offers
Facebook has a live video streaming feature. You can use it to broadcast a video and share important details with your followers. With this, you can make sure your business stands out in the crowd.
When you learn how to use the Live feature, you can build your brand and drive your lead generation efforts. It lets you interact with your target customers in real-time. Moreover, you can enjoy six times more engagement than any standard video.
But before you start with your live session, here are a few things that you need to consider-
• Do not do a live simply to increase engagement and get more views. It is crucial that you plan your goals and content carefully.
• Spread the word about the live broadcast and invite your potential customers to watch. • Include your CTA through the broadcast and let your viewers know what you would like them to do.
• Share important information through the live. It should be relevant to the chosen topic. Make sure you are ready to answer the questions of your viewers.
• Optimize the video after the broadcast for search to ensure that the users can find it easily. Change the tags and title of the video and include target keywords in the description.
6. Ask for Feedback for Your Products from Your Audience
Post on Facebook asking for feedback for your product and service from your audience and link to the landing page where your audience can try out the tool for free.
By linking directly to the signing page, you are encouraging signups. But the main risk is here is you are going to open the floodgate for negative feedback. Hence, you must be selective about the products and tools you are posting for feedback. The post must be about something that you are proud of. Also, you should have one or two people ready to respond to the comments on Facebook. In case you receive negative feedback, you should respond as soon as you can. When you receive complaints about a product, use the approach ‘customer is always right, and say sorry.
If you are upfront, your customers will respect you. Tell your appreciation about the feedback of your customers.
7. Use Facebook Groups to be More Social
Facebook Groups facilitate group communication. They allow people with similar interests to engage with each other. You can also create groups as a business to generate conversation with the target audience. It will help you to know them better. But you will also be able to use the groups for lead generation.
In case you are joining groups as a part of your Facebook marketing strategy, you must keep a few things in mind-
• Be a part of groups that are relevant to your business.
• Get to know about the members present in the group.
• Don’t start selling right away
• Engage in real conversations and provide valuable details at first
You can also create your own groups and encourage the users to be a part of them. It might require a lot of time and effort but creating a group will help in building a strong relationship around the brand. It will also help you stay connected to the potential, as well as existing customers.
Bottom Line
With these tips, you will be able to unlock more success for your business. The tactics will not just help in building brand awareness but can also generate leads. By using the right Facebook marketing strategy, your social media platform can become an important tool to convert your potential audience to buyers. But there is no one size fits all solution when it comes to Facebook advertising. So, you can start with the strategies we have listed but their success depends on you.
