Old tactics, keyword usage, user interface, user intent, content material, structure, backlinks, and analysis are some of the reasons why your SEO content strategy is probably failing.
SEO Plan
Keyword usage and placement, website structure, and copywriting are some of the crucial elements in creating a successful content strategy. An SEO plan lacking in either of these elements can prove disastrous in accumulating high traffic and search engine optimization (SEO).
The way a website is designed, themed, and its material is structured is also quite important in deciding where that website will appear on Google's ranking. Website should be designed well enough to improve user interface and the content should be good enough to boost user experience.
Keyword Selection
Search engine crawlers find content on web pages according to the searched words, which means the placement and use of important and often searched keywords is essential in boosting a content's search engine optimization.
Using wrong keywords can wreak havoc on a website's SEO and Google ranking. If your content has too many long-tail (longer than three words) keywords and not enough short-tail (one-to-two words) keywords or vice versa, your SEO strategy will fail, and the webpage will not appear on Google's top rankings. So, without adhering to the primary components of a strong SEO plan, the SEO of your website cannot excel, and the content strategy will keep on failing.
Not employing enough or multiple keywords in content can also be disastrous for your SEO strategy. Search engine bots crawl through websites searching for keywords, so as many commonly searched words regarding your topic you have in your content, that many chances you will have to appear on top of Google search results.
User Intent
The reason 'why’ behind user intent is quite significant in writing SEO-friendly content. Why people search, what they search, how they search, and where they search for it. What is their intent behind specific searches? User intent is divided into four types, i.e., informational, navigational, transactional, and commercial. If one does not understand the user intent behind search queries, which is any one of these four, the creation of user-friendly content targeting specific audience cannot be made possible. So, understanding what kind of content is most sought after by users really makes the work of content writers easier.
Poor Technical SEO
A content that is in short form, uses old tactics, or poor technical SEO is a content doomed to fail in appearing on search engines. Short form content lacks depth, detail, and multiple keywords, which is why it often fails to appear on top searches of search engines. Search engine bots target the content following the keywords that match the search query. So, if your content does not match any word of the search query, then your website will fail to rank high on search engines.
Using old tactics, only long-tail keywords, low-quality content, poor links, keyword stuffing, and such are a sure way of faring poorly on search engines. These tried and tested techniques have gone old and obsolete with time and usage, and do not appeal to users anymore.
Technical SEO i.e., poor site speed, massive crawl depth, awful indexability, and unresponsive webpages are also a huge reason your SEO content strategy is failing. A failed technical SEO or content strategy SEO can both be devastating in bringing your website on search engines’ top results.
Refine The Pitch
Extraordinary is the word that your content must live up to if you hope to get a high rank on search engines. The content your website offers must be unique, refined, and flawless. If your content tells exactly what thousands of other websites offer, then how are you going to stand out in the crowd of numerous other content writers?
Make sure that your headlines are eye-catching, a lot of quality pictures are used, and videos of high quality are presented. Also, each piece of media must be accompanied by its reference link or citation.
Backlink Profile
Publishing content on your website and other people’s websites is a sure way of getting that much sought-after attention and ranking that SEO content strategy promises. Publishing content on others’ websites followed by a backlink to your website is also essential in garnering traffic.
However, if your backlink profile is poor in quality, with toxic or fake backlinks, or slow in speed, then it is a sure way to fail your website and your content strategy. Keep refreshing and scouting for more high-traffic, authoritative backlinks, regularly perform SEO audits, and keep updating and improving your keyword research strategy.
