What is a Content Management System (CMS)?

What is a Content Management System (CMS)?

Posted 08th October, 2019 by Nadejda

A content management system, or as most of you know it by CMS, is a software which helps users create, modify and manage website content. The best part is there is no need to have any special technical skills or knowledge.

To put it simply, CMS helps create a website without the need to code.

The content management system handles all basic infrastructure such as creating pages, storing images or simply giving you the opportunity to focus on more important aspects of your website.

How does the WordPress CMS work?

Without a CMS you would need to write a static HMTL file for simple sites, or a combination of HTML/CSS/JS/PHP/MySQL for more complex and dynamic sites, which you would have to upload it to your server. With a content system such as WordPress, you can simply write the content in an interface, very similar to Microsoft Word. The CMS allows for all of your content to show up for users the way you want it.

What makes a CMS?

A content management system is made up of two parts:

- CMA – content management application – this allows you to add, manage and edit content.

- CDA – content delivery application – this is the behind the scenes process which takes the content you put in the CMA, stores it and makes it visible to users.

When these two systems work together, they maintain your site.

WordPress CMS

WordPress is the ideal example for a content management system. It maintains over 60% market share of websites built on a CMS. WordPress is often used to power blogs, static websites, online stores, forums, social networks, etc. It provides the flexibility to modify your content, it’s user friendly and well made, which allows users with no technical background to give it a try. It is also rumored that Google loves the structure of WordPress sites in terms of SEO so it tends to rank them higher.


WordPress was designed as a blogging platform with the main goal of helping users publish their message online. All of this is reflected in the user-friendly SEO tools – source code, themes, and plugins.

SEO in the source code

The source code for the SEO includes the structure and coding for a generic WordPress website, including elements which directly support SEO.

The incorporated HTML markup help such sites for be easily understood and therefore crawled by the search engines. The core also includes options for optimizing images for searches, such as descriptions and alt tags. You can write complex text with heading tags and title. Using the admin dashboard users can create meta descriptions or incorporate certain SEO tools into posts and pages.

Themes Supporting SEO

Most WordPress themes contain the same HTML markup which accommodates Google bots. A lot of the new themes include mobile friendly features, while some of the older ones provide the ability to add features, such as enhanced options to add metadata or mobile responsiveness.

SEO Plugins

Every part of your website has SEO potential and WordPress SEO Plugins can help you take full advantage of this. They allow you to set up meta descriptions, keyword placement, evaluate a post in terms of SEO before publishing it.

Fast, free and customizable for your every need, WordPress is still the best CMS for search engine optimization.

A lot of business owners are switching to WordPress to have a stronger, more competitive online presence. Most businesses are aiming at well designed and updated websites which can guide users to the needed information, service or product.

If you decide to start your new WordPress site, or just need some advice on your current one, our Fixed team will be happy to assist every step of the way.

Categories: Wordpress, Optimisation, Blogging, Business