How to add Google Analytics to WordPress - Part I

How to add Google Analytics to WordPress - Part I

Posted 04th September, 2019 by Nadejda

Having a better understanding of the way your users interact with your website will help you evaluate the performance of your online business and it is something vital for any e-commerce store.

Google Analytics helps you analyze how visitors use your website and if needed to improve their experience.

How people find your website, what they do on it, at what time of the day, how they interact with your content is just a small part of the information Google Analytics provides. It’s the standard when it comes to web analyzing tools and it’s also free!

Setting up Google Analytics is super easy and takes less than 5 minutes. Here’s a step by step guide on how to do it.

Sign Up with Google Analytics

In order to start using Analytics all you need is a Google account. Simply sign in into the Google Analytics page (https://analytics.google.com). You will be asked to login with your Google account. If you already have one you can fill in your details, if not, you can simply create one.

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The next step redirects you to the following page where you need to Sign up for Analytics with your Google account.

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Next you need to create your Google Analytics profile for this website. You need to fill in website name, site URL, country and time zone.

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Click on the Get Tracking ID button. Next the Google Analytics terms and service will be presented; you must agree to them by clicking on the I Agree button.

Your Google Analytics tracking code will appear. You need to copy it as later this is the code which you need to enter into your WordPress site.

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Adding Google Analytics to WordPress with Analytics Cat


There are a few ways to add your Analytics to your WordPress website. In our first example we will show you the process using the basic pluginAnalytics Cat

Analytics Cat is a lightweight plugin which allows you to add Google Analytics to your website in less than 2 minutes without affecting its’ speed. You

can install it like any other WordPress plugin. It’s listed at wordpress.org so you can find it on your dashboard from Plugins – Add New.


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After activating it, click on Settings – Google Analytics Manager and complete the set up.

Here is where you need to enter your Google Analytics ID and choose the users who will be excluded from tracking. You can leave this option by Default. If you want to avoid tracking traffic from yourself or any other administrators of the site, we would recommend you to exclude tracking from Administrators.

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Click Save and the tracking is activated. Go to your Google Analytics dashboard and you can see the stats from there.

Stay tuned for PART II of How to add Analytics to WordPress where we will present another useful plugin you can use for the task.



















Categories: Wordpress, Monitoring, Marketing, Business