While there are many SEO tools that you can use to optimize your e-commerce website for SEO, some may hurt the gains you may have made in improving your store's performance. Hence, you should identify a suitable strategy that is not only sustainable but guarantees long-term results.
To succeed online, you must first prioritize building a robust SEO strategy. If you get more traffic to your website, you may no longer rely on online advertising to improve sales. This means improved conversion and reduced cost of marketing.
With a robust SEO strategy, you not only stand a chance to improve your site's Google ranking but also elevate your brand's profile.
The following are helpful tips you can roll out to get your store on top of search engine results.
1. Blogging
Unlike website content that is updated once in a while, blog content is published periodically. This not only plays a crucial role in improving the visibility of your store on search engine results but also boosts website traffic.
The more people interact with your content, the more they share it with their friends. That way, you stand a chance to generate more sales for your products. Therefore, if you haven't integrated a blog into your marketing funnel, you should consider creating one.
2. Keyword research
Like other types of websites, failure to identify the right keywords may make it challenging for people to find your store online. With a ranking keyword, you are likely to appear on top of google searches and improve your chances of getting more conversions.
For instance, you can use online tools like Ubersuggest, among other keyword research tools, to discover high-ranking keywords. Moreover, consider why your target audience would search for a particular keyword and what they would be looking for on your website pages. Besides offering you a wide range of keywords, the tools can help you generate long-tail keywords that you can use to reach out to a particular audience.
3. Produce Long and High-Quality Content
Long articles play a crucial role in improving SEO. Although length may not be an issue, it signals to Google that you are providing more information. Typically, should people spend more time reading content on your page, you stand a chance to rank higher on google searches.
4. Onpage SEO
On-page SEO plays a significant role in optimization. Moreover, it focuses on building specific pages of your store. In this case, you should consider adding primary keywords in the headlines, Meta tags, sub-headlines, and URL slugs.
In addition, the primary keywords should also appear on the body cop and image alt text. However, you should include context for the keywords so that Google can understand what the content is all about.
5. Offpage SEO
Also called offsite SEO, off-page SEO refers to activities carried out to optimize the website via external means. Such activities include influencer marketing, guest blogging, social media promotion, and brand mentions.
Other activities may include link exchange from high authority website domains. In this case, you shouldn't get links from small and low authority links. They may not add any value to your store.
6. Mobile Optimization
With increased mobile penetration around the World, you can not underscore the importance of mobile devices in website optimization. In fact, Google has now introduced mobile first index, which means you are likely to rank better if your website is more user-friendly.
In this case, a responsive website offers the ultimate solution to your optimization needs. You can download and install either a free or premium WordPress theme with inbuilt responsive designs if you are unsure how to design a responsive website. This means you won't have to add extra codes.
7. Website loading Speed
Before designing your online store, you must first think about website speed. Even though this element is often overlooked, it plays a crucial role in SEO and conversions.
For example, how often have you clicked the back button and moved to a different website when the site you visited took too long to load. You can use Google's PageSpeed insights to know how fast your site loads across various devices if not sure about your website loading speed.
8. High-Authority Backlinks
Backlinks play a crucial role in improving website ranking. When you link your website to high authority domains, google interprets it as a sign of credibility. The more you build a strong backlink profile, the more your site's pages will likely appear on google searches.
While building a solid backlink portfolio can be a daunting task for many, it can yield impressive results if done in the right way.
All you need is to collaborate with bloggers and influencers in your niche. That way, you stand a chance to get high authority backlinks, which is ideal for improving your store's traffic.
Conversions
Now that we have given you tips on optimizing your store for SEO, the big question is, can SEO improve conversions?
With millions of content shared on the internet every day, getting real-time results may not be easy. All you need is to put extra effort into creating quality and valuable content that can attract backlinks from high-authority domains.
Nevertheless, if you do things the right way, you are likely to establish credibility with google and improve conversions even with less traffic. Typically, SEO improves traffic by capturing the right traffic that you need for your products. The more strategic you are with your content, the higher the chances of generating more sales from your store.
The bottom line is that publishing longer quality and more valuable content increases the chances of building a relationship with the target audience, ideal for improving conversions.
To improve return on investment, you should strive to optimize your website for conversions through improving user experience. The more user-friendly your site appears, the higher the chances of attracting more users.
Conclusion
The online marketplace has continued to attract millions of entrepreneurs hoping to leverage the high number of internet users to generate sales. It is against this backdrop that you need to put effort into optimizing your WooCommerce website for the search engine to have the edge over your competitors.
Although building a robust online presence is time-consuming, you can easily open up more opportunities for your store if you invest your time in growing your SEO profile. Overall, optimizing your site should be a continuous process since websites offering similar products always come up daily.
Why do I need to optimize my website
You should optimize your website to improve visibility on Google searches and get more traffic and conversions.
What does WooCommerce website optimization entail?
Like other optimization activities rolled out for different websites, WooCommerce website optimization entails a blend of actions to improve search engine ranking. Such entail link building, improving website speed, and influencer marketing.
Why is SEO necessary for an online store?
While you can generate sales with low traffic, you may not get a high number of conversions compared to those who have put more effort into optimizing their stores for the search engines. On the flip side, the quality of traffic on your website also determines whether you can generate sales or not. Since you can have tons of traffic that never converts. All in all, focusing on growth goes a long way in improving the performance of your online store.
Do I need to hire someone to help me optimize my WooCommerce store?
If you have no idea about the correct site optimization strategies, you can hire an experienced person to help you out. This is because if you don't get it right, you can easily water down all the achievements you could have envisaged with your online store. In this case, hiring an SEO expert who doubles up as a content creator is ideal in fueling the success of your optimization process. The more professional and strategic you can be, the higher the chances of having the edge over your competitors. That way, you stand a chance to generate more traffic for your store and build a strong reputation for your brand
