The holiday season is a crucial period for retailers and business owners.
This is the time of year when consumers come out and start shopping for their loved ones. A lot of this shopping is done online. In order to capture more sales during this period, its face to create seasonal landing pages especially during Black Friday and Christmas.
Today will take a look at what seasonal landing pages are and why they are so important to our business. We will also show you a step-by-step guide on how to create these pages and proven ways to boost conversions.
What are seasonal landing pages and why are they so important?
A landing page is a page which visitors land on after they click on the add channels such as Facebook and Google. They are designed to turn visitors into customers.
This is an example of what a landing page in WordPress looks like:
Contrast, seasonal landing pages are created so that they can capture traffic and sales during the holiday seasons such as Black Friday, Christmas, Valentine’s Day, Halloween etc.
Creating a unique landing page for the different seasons requires a lot of work. There are different reasons why they are worth it:
Boosting search visibility. Consumers are aware that the holidays are a time they can save. By improving your landing pages with phrases such as Black Friday + your keyword + deals, you are increasing visibility for those keywords.
Generating more conversions. Landing pages are not your conventional pages. They are designed to drive more conversions. A well placed call to action and a strong value proposition can boost your sales.
Better segmentation. Creating seasonal landing pages will allow you to target specific segments of your audience and customize your message to them.
Let’s take a closer look at what are the differences between a normal landing page and seasonal landing page.
Seasonal landing pages vs. product pages
These type of pages allow you to target consumers during the holidays. While they are extremely successful, they do ,however, have a limited time window.
A regular product page, can be used all the time –it’s appeal lasts year around and is not outdated.
This page will still be relevant whether a consumer clicks on it during Christmas or any other day of the year. If a shopper, however, lands on a seasonal landing page which falls outside the holidays, they will see an outdated offer.
How to create a seasonal landing page?
This type of pages can be an indispensable marketing tool. There are a few things you need to consider in order to create an effective seasonal landing page.
1. Give your landing page a seasonal look
It might sound obvious, but it’s important to mention. If you use the right seasonal images and colours for your landing pages you are making it clear to customers that you are promoting the special offer during the holidays.
2. Make sure your holiday promotions are displayed prominently
People are always on the hunt for the best deal. You can appeal to those consumers during the holidays by clearly stating that offer on your seasonal landing page.
3. Limited time offers
You can compel your visitors to act quickly by creating a sense of urgency on your season landing pages.
The easiest way to do that is by creating a limited time offer and use a countdown timer. You can use a number of plugins for this option.
The HurryTimer plugin creates a unique countdown timer for your landing page.
This plugin is compatible with WooCommerce, which is why you can use it to display limited time offers in your store. They will be even more effective if you use a message such as Only 24 hours left! Available today only!
4. Create a compelling CTA
To ensure most visitors will turn into buyers, create a compelling CTA or also known as Call to action – a line of text or image which prompts visitors to take a certain action.
Some effective CTAs include making a purchase, signing up for a free trial, or subscribing to a newsletter.
5. Additional resources
Another way to distinguish your brand from the competition is by providing additional resources. This can include curated collections, in-depth shopping guides, and much more.
Currently YouTube has over 2 billion users, which is why you can create videos and upload them to your channel.
Boosting sales and conversions
Now that you know how to create your seasonal landing page, let’s take a look at some quick steps to generate more sales.
Make sure convergence are secure and easy
The main goal of your season landing page is to convert visitors. This, however, will not happen if it’s difficult for visitors to make a purchase.
Your checkout process needs to be clean and simple and include only absolutely necessary fields. Also, provide the option to check out as a guest.
Security is a top priority when shopping online. According to some studies, nearly 17% of shoppers are likely to abandon their shopping cart as they have little faith in the website they are shopping on.
Assure your visitors that their shopping experience is completely secure and safe. Install an SSL certificate which will enable an encrypted connection during the checkout process.
Social proof
This is when customers’ behavior is influenced by others. If you see a product which has a huge number of positive reviews, you will feel confident in purchasing it. If you, however, see mostly negative reviews, you will probably think twice before buying it.
Personalised shopping experience
Website personalisation offers a more unique way for business owners to deliver a personalized shopping experience to their customers.
One way of doing this is by recommending products based on the customers’ browsing history.
If you are using WooCommerce, you can try out a plugin such as product recommendations which will display products based on your browsing history or your shopping cart.
Conclusion
The holiday seasons are the best time of the year to make profits out of your online store. This is where seasonal landing pages come in. Implement the steps we have mentioned above and take advantage of the holiday season.
