Introduction
Loyalty programs are a great way to reward customers for their loyalty and increase the likelihood of making repeat purchases with your company. These can be free shipping, discounts, or even personalized offers.
Setting up a loyalty program in WooCommerce is relatively easy. There are a few plugins that you can use, or you can create your custom solution.
This post will walk through the steps of setting up a loyalty program in WooCommerce that will reward customers based on what they buy and how often they shop with you! We’ll also share some tips on encouraging your customers to participate in the program.
With that said, let’s start by looking at what a loyalty program entails and how it can be beneficial to your WooCommerce store.
What is a WooCommerce Loyalty Program?
What comes to mind when you hear about loyalty programs? Most probably, it’s either a coffee shop that gives stamps for every purchase or an airline company giving miles for each flight. Right?
Loyalty programs in WooCommerce are automated reward systems that appreciate your customers for being active and spending money with you. This way, they have a reason to keep buying from you and not go to your competitors.
A typical example of a loyalty program is an airline company giving miles for every flight. In the digital world, you can set up your WooCommerce store loyalty program so customers will be rewarded for making purchases. They will receive a certain number of points or money back, which is then saved in their account and can be used for discounts on their next purchase or even free products!
Reasons Why You Need a Loyalty Program for Your WooCommerce Store
Interested in enhancing the success of your store? Here are some of the benefits that come with setting up a loyalty program in WooCommerce:
1. Increase Client Retention
Offer your clients a way to do business with you for life. Many of them will keep coming back because they can earn rewards for their loyalty.
2. Increase Sales
When customers know that they can get something in return for spending money, they are more likely to spend more.
3. Attract Referral Business
When clients see that you’re willing to offer them something for bringing new business, they will appreciate you and be more inclined to bring in their friends.
4. Serve as a Perfect Low
Cost Incentive & Promotional Strategy: Your loyalty program can serve both of these purposes at once, giving your small business the ability to do marketing without putting much out there. It is also cost-effective because you are rewarding customers for doing business with you.
5. Keep Your Clients Cheerful
A happy customer is a returning customer. Ensure that your clients will love your loyalty program by giving them rewards they want and appreciate. This could be anything from discounts to free products or services. Just make sure it’s worth their while!
A Complete Setup Process for a WooCommerce Loyalty Program
Step 1. Log into your WordPress Dashboard and click on ‘Plugins’ and ‘Add New’
Step 2. In the search bar, type in ‘Advanced Coupons’ and hit enter
Step 3. Click on the ‘Install Now’ button
Step 4. Click on the ‘Activate Plugin’ link once it’s installed
Step 5. Click on the ‘Settings’ tab and then the ‘Advanced Coupons’ link
Step 6. Under the ‘Loyalty Program’ heading, you can set up your own custom rules
Step 7. You can change the points to price ratio by changing how many points are required for a specific amount of money.
You can change the price to points ratio by adjusting how many points are rewarded when a certain amount of money is spent.
Step 8. You can also decide which items are excluded from the loyalty program
Step 9. You can adjust any of these options for each product, but if you want to set the same values for all products, you can do that too.
Next, go to the ‘Rewards’ tab and add the points that you want to be awarded.
Step 10. You can decide if customers will receive them automatically or manually and how many they should need before redeeming them.
You can also decide if customers will be able to redeem the points at any time, or only during specific periods (ex. only on Tuesdays).
Step 11. Once you’re ready, click ‘Save Changes’ at the bottom of the page and let the rewards start rolling in!
Step 12. Log into your WordPress Dashboard and click on ‘Products’.
Click on the ‘Add Product’ link and fill out the form.
Under the ‘Product Data’ heading, scroll down to the ‘Advanced Coupons’ section.
Enter the amount of money that you want customers to spend for them to receive points and how many points they’ll earn for doing so.
You can also choose to exclude this product from the loyalty program by checking the ‘Exclude from Loyalty Program’ box.
Step 13. Scroll down to the ‘Coupon’ section and enter your coupon code.
Click on the ‘Publish’ button, and your product is ready for customers to purchase.
When a customer purchases your product, they’ll see an ‘Apply Coupon’ box listed under the ‘Cart’ and ‘Checkout’ tabs.
If they enter the coupon code correctly, their total will be reduced by the amount specified in the ‘Amount’ field, and they’ll earn the number of points specified in the ‘Points’ field.
Step 14. Repeat these steps for each product that you want to include in your loyalty program.
The points that customers earn will be displayed on their account profiles, so they can keep track of how many points they have.
When customers visit your store, they’ll be able to see the loyalty program you’ve created and how many points they’ll earn for purchasing a particular item.
Additional WooCommerce Loyalty Plugin Options
Loyalty programs allow you to reward customers for purchases and encourage them to return to your site for future transactions. Here is a list of other popular plugins that can help you set up a loyalty program in WooCommerce:
1. SUMO Reward Points
The SUMO Reward Points is a powerful WooCommerce plugin that allows you to create and manage your loyalty program. It offers a wide range of features, including the ability to create custom rewards, set up automatic rewards, and manage your customers’ points balances.
2. YITH WooCommerce Points and Rewards
This is a popular loyalty plugin for WooCommerce. It allows you to create a points system that can reward customers for purchases, referrals, and more. It also includes a wide range of features, including customizable templates, automatic rewards calculations, and more.
3. Gratisfaction
Gratisfaction is a perfect WooCommerce loyalty plugin that allows you to create and manage an interactive loyalty program for your customers. It includes a wide range of features, including customizable loyalty plans, product rewards, social rewards, and more. It also allows you to keep track of your customers’ loyalty points, balances, and activities.
The Takeaway
If you own a WooCommerce business, it’s high time you set up a loyalty program. This will keep customers coming back and spending more money with you. With the easy-to-use Advanced Coupons plugin for WooCommerce, you can set up a loyalty program that will be perfect for your business.
Without a proper WooCommerce loyalty program, your customers may be tempted to look at your competitors. And that is the reason why we made this post for you!
Now that you have a good idea of setting up your loyalty program, you might also want to check out other critical WooCommerce plugins for your store.
If you have any questions regarding setting up a loyalty program, or any other WooCommerce related problems, please leave a comment below. We will be happy to help!
How much does it cost to create a loyalty program?
There is no set cost to create a loyalty program in WooCommerce. To fit your store’s needs, you can adjust the points to price ratio, or the price to points ratio. Additionally, you can choose which items are excluded from the loyalty program and how many points customers need before redeeming them.
How many points do customers need before they can redeem them?
This depends on your store’s specific needs and preferences. You can choose to have customers redeem their points at any time, or only during particular periods. Additionally, you can decide how many points they’ll need before they can redeem them.
What do customers receive when they redeem their points?
Customers can choose to receive a discount on their total purchase, free shipping, or a gift card. You can also choose to award customers with different types of rewards depending on how many points they’ve earned.
Do customers receive the same number of points for purchasing all items in my store?
No, the number of points that customers receive for purchasing a specific item will vary depending on the price of that item.
