Finding leads which you can then convert into prospective sales is essential if you are looking to keep your business up and running.
This can be a bit of a challenge though, as according to most studies around 95% of clients after visiting a website, never return to it. How to beat the odds and make your visitors return?
The answer is by generating leads.
This should be on top of your list if you want better brand awareness and profits. Your content might be excellent but at the end of the day it’s useless if it’s not turning visitors into customers.
Generating leads using your website
All digital marketing experts will tell you that the best way for generating leads is to take care of your audience and their user experience on your website.
Lead generation forms
Quite similar to contact forms, registration forms, or newsletters forms, lead generation forms are one of the best ways to generate leads from your website. In short, this is an online form where visitors can sign up and get information about your brand.
These forms collect data like tel. numbers, emails, addresses, etc. Some even ask for more personal details in order to segment customers into different groups.
Once this is done, these leads can be turned into paying customers. Use a contact form plugin and create a more customized lead generation form which later you can add to your website.
Payments Software
A quality software for collecting payments is crucial when you want your visitors to be able to make purchases online. This type of software allows visitors to save their payment details so that they can use them again when necessary.
This way clients can create secure profiles with their social media logins, as well as use multiple payment options like credit cards, PayPal, etc.
The number of payment software and plugins is endless, so take your time and research the best option for you.
Comments
After commenting on a post, visitors are usually redirected to the same page or blog post. To avoid them being bounced off after posting, make sure they are redirected to a new page – like a special offer or thank you page.
They need to be assured they comments will be addresses as soon as possible. Provide them with useful links they can continue browsing and exploring your website.
Comment Subscriptions
In most cases users forget they have posted a comment, so this is way is great to allow them to follow up by getting their emails so you can later send them the replies.
Another option is to send them notifications with the comment subscription option so that they can see every time someone responds to their comment. This is a fantastic way to spark conversation.
In short, it will give you more chances to convert visitors into leads. Simply install a WordPress comments plugin such as Subscribe to Comments Reloaded, which is an excellent tool for this occasion.
Site Speed
You are most likely aware that the faster the website, the higher it ranks on search engines. Nearly half of your visitors will exit the website if it takes too long to load. This means you need to work on your site speed.
Your hosting service plays a major role in this. If you are using a shared hosting server, think again. They can lead to very slow speed especially during peak traffic hours, which can lead to frustrated visitors.
Another thing you can do is store your data in the cache history. This is a temporary storage of often used data which boosts the site loading time for users who have already visited your website. A great way to do this is by using a CDN – Content delivery network.
Also, don’t use large images on your website as they take ages to load, which slows down your website.
Exit-Intent Popups
This is one of the most effective ways to generate new leads, which drives engagements and boosts traffic. Popups have become more diverse and personalized. By using plugins, you can offer visitors a more personal experience. This will lead to boosting your conversions and lead generation.
OptinMonster, for example, uses A/B split testing to determine who are the consumers which convert the most. This way the tool can predict which users will exit your website. Based on the mouse movement, the plugin can show them the popup right when they are about to leave your website.
Conclusion
Generating leads is very important for all businesses, as it ensures your visitors will turn into subscribers. This, however, is not possible without using good software and plugins. We hope the tools we mentioned above will be of use and help you keep track of potential clients.
