Introduction
WooCommerce is a plugin for WordPress. WordPress was initially designed as blogging software. But most WooCommerce stores don't take advantage of the blog features that WordPress has. In this guide we walk through how to set up a blog in WooCommerce and what you should be targeting.
All you might not know is that whether you are running a small-scale or large-scale online business, you are competing for the same audience with millions of brands. This means you need to put more effort in creating and sharing valuable content with your target audience. This can only be possible if you roll out an aggressive content strategy for your brand.
Aside from sharing product details, a blog enables you to regularly update your site with fresh content.
With that in mind, let’s discuss how to launch a WooCommerce blog for your store. While many systems come with a blog function when creating an online business, building a store on WordPress provides a perfect solution since that’s exactly what it was meant for.
Content curation for WooCommerce blogs
Just like in any other content strategy, you must ensure that you are not only capable of creating enough material to stay alive but also produce quality content. The good news is that creating great content for your WooCommerce platform may not be a challenge if you prepare ahead of time.
To run an effective content strategy, just publish content at least weekly as opposed to daily.
Here are some helpful tips to get you started.
• Ensure you highlight a single product
In this case discuss how it is created, how it operates, and share fun tips about the product.
• Pitch for your business
The objective of any business venture is to generate profit. Similarly, as you share valuable information with the target market, ensure they get to understand what your product is all about.
• Focus on how-to articles
How to articles offer valuable information to help clients solve various problems. For example, if you offer home décor products, give helpful tips to clients on how they can make their homes beautiful. That way, you will be able to lure more prospects.
Generally, your blog shouldn't be about persuasion but informing and amusing the audience. It all trickles down to building a strong and trustworthy brand.
Tips on how to set up your WooCommerce Blog
Since WooCommerce works within WordPress, it’s easier to set up a WooCommerce blog. If you are familiar with WordPress, you can easily create a WooCommerce Blog.
Step1; Open your dashboard
Step 2: Click > Add New
Step 3: You can now see the New Post Page
Step 4: Set your title, tags, or category as necessary, and start writing
How to change WooCommerce default pages
If you are using the WordPress platform, you do not need to worry about how to set up default pages for your shop cart and account pages. This is because WooCommerce sets up these pages automatically upon installation. With WooCommerce, you have unlimited options to change the appearance of your website.
How to make changes in these pages.
You can always customize your WooCommerce pages to suit any designs that you want.
Here are some steps you can follow to change WooCommerce settings:
Step1: Log in to the WordPress dashboard
Step2: Click Advanced under WooCommerce >settings
Step3: Use the drop-down menu to update the page setup
Step4: Save changes after you are done.
what are the importance of having a blog for your online business?
Here is why you should create a blog for your store.
1. Helps Drive traffic To your website
If you want more website visitors, you must invest in blogging. Every time you publish content, one more website page is indexed. This increases the chances of showing up on the search engine results page thereby increasing website traffic.
Typically, publishing blog content regularly shows that your website is active which a great strategy in boosting website traffic is.
2. Repurpose Blog Content for Social Media
Blogging improves the chances of your business being discovered on social media. Every time you create a blog post, you are creating content that people can share across social media platforms.
This helps in exposing your business to a new set of audiences that may not have known you before. Instead of putting effort into creating social media content, you can refocus your energy on creating blog content. That way, you not only improve your social reach but also drive traffic to your blog through social media channels.
3. Helps Improve Conversions
Now that you have more traffic flowing to your site through your blog, you have to convert that traffic into leads. To get conversions, simply integrate a lead generation call to action button on every post. The call to action may include trials, fact sheets, webinars, whitepapers, eBooks, or any other type of content that may let people exchange their information.
4. Yields long term results
The majority of blogs respond to questions that their readers have. If your target audience consistently interacts with your blog posts, you are likely to come out as an industry leader. While establishing authority may not be a critical element in improving traffic, you can use it as a metric to measure the success of your sales enablement effort.
5. Link building
Link building is a powerful element in improving search engine optimization. By simply creating and sharing valuable content it becomes easy to gain relevant links from other industry players. Getting links from high authority websites signals to google that you are trustworthy and can be trusted.
Additionally, backlinks help you build your domain authority and improve overall discovery on the search engines. A common strategy in link building is guest blogging. This is where you publish your blog posts on various websites to get high-authority backlinks for your site.
Most of these sites are potentially desirable to link to in a bid to improve the domain authority. If done properly, you can get tons of traffic for your website and improve conversions for your online store.
6. Helps you share Company information
A key element of blogging is the ability to share company news and stories. Blogs not only contain updates about what the company is all about but also highlight what the company is up to. Typically, sharing company news not only tells your audience that you are not only focusing on selling but also giving human element to your brand.
Aside from helping you generate more traffic for your website, blogging enables you to strengthen relationships with the target audience. That way, you not only stand a chance to grow your profile but also reach out to a wider audience.
7. Supplements your marketing efforts
Blogging cuts across various platforms. Besides integrating a blog into your website, you can easily share your blog posts across social media platforms. This makes it easy in rolling out a multichannel marketing strategy for your WooCommerse store.
Therefore, if you are looking for a way on how to promote your products on the internet space, it’s high time you leverage blogging features to expand your reach. The more people interact with your brand the more they are likely to buy your products.
Conclusion
While blogging is an effective way of reaching out to more potential customers, you have to be patient and consistent since blogs are good for a long-term strategy. To have an edge over your competitors, you not only need a robust content strategy but also share helpful information that would help your clients to make purchase decisions from an informed point of view.
Regardless of how useful your information can be, you must invest time in producing quality content. Poorly produced content not only turn off clients but also compromises your chances of generating more sales from your content strategy.
So, have you launched a blog for your e-commerce business? If so, was it easy to get started or did you achieve results immediately you hit the ground running? Whichever approach you decide to roll out, you can easily achieve growth through blending blogging and your online marketing strategy.
Tips outlined in this article not only give you a clue on how to set up a blog for your online store but also offer an array of benefits that comes with blogging. In that regard, If you haven’t integrated blogging into your marketing strategy, it’s high time you consider setting up one.
