Is your goal to boost your site’s conversions and attract more visitors? In this case, you need to focus on optimizing your sales funnel.
Conversions are a very important element of any website, be it and e-commerce store or blog. You can generate more revenue and sales by improving your conversion rate.
A very simple way to do this is by analysing your customer’s behaviour on your website and guiding them through the funnel.
Today, we will walk you through the process of creating a conversion funnel for your WordPress site. This will help you attract more visitors, convert them and boost your site sales.
What is a sales funnel?
Also known as a conversion funnel, sales funnels is a model which lets you visualize where customers are in the process of making a buying decision.
With sales funnel, you can analyse the needs of your site visitors and turn them into loyal customers.
Similar to an actual funnel, where you attract many people to your website, guide them through different stages, and assist them in purchasing a product.
A sales funnel is quite important, as nearly 95% of first-time visitors are still not ready to make a purchase.
This means that before you start selling products to customers you need to connect with them, visualize their needs and convince them to buy your product.
There are four stages in a sales funnel:
• Awareness
• Interest
• Decision
• Action
We will analyse in detail each of them.
1. Awareness
This is the most important stage, as it helps to attract potential customers to your site by using acquisition tactics such as driving organic traffic, creating a social media campaign, running both campaigns, and much more.
As you business is still not so popular, you have a chance to attract customer’s attention and make them visit your website.
2. Interest
In this stage of the sales funnel, visitors go from awareness to actual interaction with your brand.
At this stage, you need to encourage potential clients to connect with you by participating in polls, subscribe to your newsletter, filling out forms, and more.
3. Decision
Once you have connected with your potential clients using your email list, you now need to convince them to make a purchase.
This stage is called decision in the conversion funnel. You need to offer your best deal at the moment in order to easily convert users.
You can provide them with different discount codes, free shipping or free services.
4. Action
This is the last stage of the sales funnel. This is where you need to retain your customers and turn them into repeat buyers.
It’s good to retain your existing customers as it’s a lot easier and profitable than acquiring new customers.
In order to get the desired action after a customer has made a purchase on your website, you can ask them to provide them with support, feedback, and then follow up after a few weeks.
How to create the sales funnel?
It may sound like a difficult task, but it’s not. Simply follow the guide below:
Find out who your audience is
The first thing you need to do is identify your audience, where customers are coming from, and how they use your website.
This should give you a better understanding of your visitors and will let you build an effective sales funnel.
For this example will be using the MonsterInsights plugin. It will help you view all reports from Google Analytics in your dashboard and make advanced configuration very easy.
After you installed the plugin, check out the overview report. You will see all details of visitors and what devices they are using.
This is crucial when optimizing your click funnel, as you need to make sure that the user experience is flawless on all devices.
Attracting visitors to your website
Once you have a general idea about your audience, it’s time to get them to your website. There are a number of ways you can do that.
Start by creating a blog about your business, which will drive traffic to your site and establish some authority for your brand.
This way you will familiarize users with your products and services.
Blogs will help you with establishing a presence on all search engines. This way, when someone searches for any type of solutions regarding your business, your website will appear in the search results.
Aside from blogs, you can run a giveaway. This is a fantastic way of gaining more social followers, more engagement with your content, and increasing brand awareness.
You can also use paid campaigns, social network campaigns, as well as sending out press releases.
Interacting with your audience
Once you start to generate traffic, you need to capture the interest of users make them interact with your website. They need to learn more about your services and products, which will make them easily convert in the next step.
You can do this by offering them gated content, where they can subscribe to your newsletter in order to view or download content.
You can also ask them to fill out different forms, take part in surveys and polls, and more.
Once you manage to capture leads, you can use an email newsletter campaign where you educate your users. If you regularly post video content, ask users to subscribe to your YouTube channel.
Converting your website traffic
Your next step is setting up a conversion funnel where you convert people once they visit your website. This is where your call to action and landing pages structure play an important role.
With MonsterInsights scroll tracking feature you can place the CTAs. For example, you can add a call to action before your visitors scroll through and leave your website.
When creating a CTA, you can use different action words, show benefit, focus on value, and create urgency,
You can also increase conversions by adding a recent sales notification to your landing page. By using the power of social proof, you will increase your convergence.
Bringing visitors back to your website
The final step in creating a conversion funnel is getting customers back to your website. This is not an easy task. In order to get people back to your site, use your email list. Every time you have an upcoming sale on your product, send them a newsletter and notify them of your activities.
You can also use the power of social media to keep in touch with your customers and ask them to return to the website.
As you can see, optimizing your sales funnel can be a very powerful strategy to boost sales. By using the best practices shown in our post today, you can optimize your own click funnel.
